Homes for the North commissioned polling of more than 2,000 people living across 15 marginal constituencies across the North to understand local priorities and what people think about the housing crisis.
The results of the polling make clear that there is broad consensus that More and Better Homes are needed across the North – and that housing policy will be a key driver of how people vote at the next general election.
A majority of those polled (68%) said there was too little affordable housing in the North of England.
There is strong support for developing new homes in the North of England (68%) – and people support development in their own areas.
2 in 3 people believe the UK Government has done too little regarding high-quality, affordable housing (67%).
A clear majority of people (64%) said a party's priority on delivering housing would be important to how they choose to vote at the next general election.
Housing ranks as the fifth most salient electoral issue.
Homes for the North commissioned research to demonstrate the economic and social impact of The Plan for More and Better Homes. The evidence shows that the North is home to a wealth of untapped economic potential, and that the right policy support can rejuvenate the housing stock, create employment opportunities and deliver prosperity across the region.
GDP to the Northern economy
new homes in most deprived areas
hectares of brownfield land developed